Analisis Wacana Kritis Femvertising Dalam Iklan Instagram MKS Shoes Edisi “What Makes Us Women”

نویسندگان

چکیده


 This study examines the femvertising discourse contained in MKS Shoes advertisement What Makes Us Women edition. The depiction of female figure is still synonymous with practice femininity where gender stereotypes apply to divide characteristics that women and men should have. making a text contains certain discourse. production also aimed at influencing ideological construction which line interests producer. research will be examined through critical analysis model Norman Fairclough focuses on dimension, dimension practice, sociocultural practice. results this show there advertisements five pillars essence linkages social conditions towards are background for advertisement.
 Keywords: Femvertising, Streotypes, Women, Discourse Analysis

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ژورنال

عنوان ژورنال: Da'watuna

سال: 2023

ISSN: ['2798-6683', '2798-690X']

DOI: https://doi.org/10.47467/dawatuna.v3i3.3012